Want More Clients? Publish These 3 Types of Content on Your Portfolio

A portfolio is more than a gallery of your past work. It’s a tool for telling your story and attracting the kind of clients you want to work with. In a previous post, we shared key elements every portfolio should include, along with insights from hiring teams on what they actually look for.

But here’s the thing: you shouldn’t rely solely on past projects to showcase your value. Whether you’re new and don’t have much client work yet or you’re looking to pivot into a new niche, you need a way to actively demonstrate your expertise.

That’s where publishing the right kind of content comes in. In this post, I’ll explore three types of content you can publish to attract serious leads, build credibility, and land more gigs (even before applying) using your Post Builder on TechWriteable.

1. Authority Posts

Authority posts are the kind of content that position you as a subject-matter expert, even if no one has hired you yet. These are original, insightful pieces like in-depth blog posts, opinion articles, or explainers that reflect your thinking, voice, and clarity of thought.

You don’t need a client’s permission to write them, you just need your own experience, point of view, and a clear understanding of your niche. This type of content is especially powerful for two reasons.

First, it helps new or transitioning writers break into new niches by showing that they understand the space, even without prior client work. Second, it helps established writers strengthen their perceived authority and differentiate themselves from writers who only showcase client briefs or ghostwritten work.

Example:

If you’re a SaaS writer, a post titled “Why B2B SaaS Websites Still Struggle with Clarity (and How to Fix It)” gives potential clients a window into your strategic thinking. You’re not just writing copy, you’re revealing common problems and showing how to solve them.

Real-life example

Take Joseph Chidi, a TechWriteable portfolio holder. He used the Post Builder to publish original articles in the automotive space, even before landing a client in that niche. That move paid off as he later used those posts to apply for a writing gig and ended up closing a $2k+ per month deal in the automotive industry.

Why it works

Clients want more than good grammar. They want to know how you think, and authority posts help them see your thought process, your approach to solving real problems, and your command of a specific niche. Even one strong post can build trust and demonstrate to potential clients that you’re already doing the kind of work they need.

2. Mini Case Studies

One of the biggest challenges content writers and marketers face is showing the impact of their work, and not just the output. It’s easy to share a well-written article with a potential client, but hiring teams today are looking for more than polished content. They want to know if your content drove results.

That’s where mini case studies come in. Mini case studies are short, focused posts that highlight a specific project, what you contributed, and the measurable outcome. They help bridge the gap between creativity and results, which is exactly what modern clients are looking for.

In our earlier post on crafting a portfolio that attracts high-paying clients, David Hunt, COO of Versys Media, shared that writers who included quantifiable outcomes in their portfolio saw up to a 30% increase in client enquiries. That statistic alone shows just how valuable this type of content can be.

You don’t need a full slide deck or formal PDF. A simple, structured post works just fine to cover the challenge, the steps you took, the result, and any lessons learned. This not only shows your experience but also your ability to reflect, adapt, and think strategically.

Example

A mini case study with the title: “How I Helped an Australian Fintech Grow Blog Traffic by 150% in 3 Months”. 

You could outline the brief, the content strategy you used, and how that translated into performance growth. Include a metric or two and conclude with one key takeaway for future clients.

Why it works:

Mini case studies show proof. They demonstrate that you understand not just how to write, but how to solve business problems through content. For newer writers, you can start by documenting personal projects, volunteer work, or even mock campaigns based on real brands.

If you’re unsure how to structure a good case study, this guide by Neil Patel is a great starting point.

3. Original Insights

If you want to move beyond being seen as “just a writer,” this is the type of content that gets you there. Original insights and data-driven takes position you as a strategist who doesn’t just write well, but understands how content fits into a bigger picture. These posts show you’re plugged into your industry, pay attention to what’s working (and what’s not), and can offer smart recommendations based on evidence or research.

Example

A headline like “I Analyzed 25 Web3 Blogs and Here’s Why None of Them Rank” immediately signals authority. It shows you’ve done your homework, understand SEO or distribution strategy, and have something helpful to say about industry gaps.

Real-life example

I wrote a content handbook for companies while pitching for content lead roles in crypto. The goal was simple. I wanted to show that I understand the space and have original ideas on where it’s headed. The result was a 10% increase in my reply rates, as the post established trust before I even sent a follow-up.

Why it works

Clients are more likely to trust you when they see you understand the landscape, not just the language. These posts show you can think critically, spot trends, and diagnose challenges, and these are traits that are rare and highly valuable in a crowded content market.

Final note

If your portfolio only shows finished pieces, you’re missing a big opportunity. The right content can attract better opportunities for you and more. TechWriteable’s Post Builder makes it easy to publish all three types of content, with your byline, SEO-ready formatting, and no tech stress.

In case you need some help on getting started with the post builder or other features, check out my step-by-step guide on creating your client-winning portfolio.

Frequently Asked Questions (FAQs)

1. What is the TechWriteable Post Builder?

The Post Builder is a feature on TechWriteable that enables you to publish original content, such as blog posts, case studies, or thought leadership pieces, directly to your portfolio. It’s designed to help you showcase your expertise and attract clients, even if you don’t have past client work.

2. How can I categorize my posts on the Post Builder?

To categorize your posts, you’ll need to upgrade to Premium. This unlocks the categories/niches feature, which allows you to group your content into up to three categories, either by topic (e.g., SaaS, Web3, Finance) or format (e.g., blogs, reports, case studies). Free users can publish up to 6 uncategorized posts.

3. Do I get credit for the posts I publish on TechWriteable?

Yes, every post you publish is tied directly to your profile and includes your author byline, giving you full credit and visibility.

4. Do my posts have to be original?

Yes. All content must be original. Previously published work or fully AI-generated, generic content is not permitted and will be removed to maintain quality across the platform.